Looking for The Value Proposition Playbook for Associations?
THE VALUE GAPS SESSION
For associations working hard but members question the value
Leave with a one-page picture of exactly where value is leaking out of your association, so you can deliver more value for more members.
Sound familiar?
You didn't take this job to spend your time defending the value of the association.
And yet...
- Members aren't accessing all the good stuff you offer
- You're hearing members questioning the value
- Board members and branch chairs aren't confident in your value proposition either.
It's totally understandable, especially when your team is flat out making things happen.
Our team works incredibly hard for members, but I was starting to hear some members questioning our value. I knew we needed to do something to address this, but I wasn't entirely sure what.
Alan Pollard, CEO, CCNZ
In every association, there's a gap between the value you could create and the value members perceive.
In two hours you can pinpoint the reasons behind your value gap, and what's required to solve it.
How it works
1. Quick chat
A 20-minute phone chat to confirm if this is what you need.
2. The Playbooks arrive
A Value Proposition Playbook for Associations arrives in the post for everybody to read beforehand.
3. The Value Gaps session
We map your association across the three value gaps: strategy, engagement and communication. Your team scores themselves and discuss the implications.
4. You leave with one-page
You create a scored picture of where value is leaking, agreed by the people who need to sort it.
What's included (and why it matters)
The Value Proposition Playbook, posted to every attendee
Everyone arrives speaking the same language, so we spend the two hours on your association instead of on theory.
Two hours of facilitated work with your leadership team
Most associations have never had this level of conversation about member value with the right people in the room, which is why the same issues keep circling around again.
A scored analysis across the three value gaps
Turns "members are questioning our value" into a specific, named problem. A vague worry can't be fixed. A named gap can.
The one-page picture
This gives you high-level clarity on the path forward.
Watch what's in store
This isn't for every association
If you already know exactly why members aren't engaging with what you offer: You don't need a diagnosis. You need to go and fix it.
If your focus is recruiting new members: This session is about increasing the value your existing members receive and perceive. (Yes, it'll help you recruit more members, but that's not the primary goal.)
If your CEO can't be in the room: Wait until they can. Without them you get a good conversation instead of a shared decision.
The Investment
Most associations respond to members questioning the value by adding more. More events, more benefits, more communications.
This session is different in that it tells you where to focus and what to stop.
The Value Gap Session: $5,000
Note: Price excludes GST and travel. Priced for New Zealand and Australia. Email me for international pricing.
Why associations choose me
There are plenty of stock-standard speakers, trainers and facilitators out there. Associations choose me because:
- I wrote the playbook. The Value Proposition Playbook for Associations is what arrives in your post before the session.
- It's my own model. The Value Gap is my IP and nobody else delivers it.
- You deal with me. No team, no bots, no associates, nobody sent in my place.
- I know associations. Associations and peak bodies are the whole of my advisory practice, not a side line.
- I'll tell you what you need to hear. Including when the answer isn't the one you were hoping for.
Working with associations like:
A couple of happy clients
Alan Pollard, CEO, Civil Contractors NZ
Working with Paul was easy. If you lead a membership association and are wondering how to better engage members and deliver the value they need, then talk to Paul. He'll tell you what you need to hear, not just what you want to hear - which is exactly what you need from a strategic advisor.
Carleen Heemi, NZ Speech-language Therapists' Association
Your Playbook and the session have been so valuable. I rewrote my entire annual report based off it. And every time I reference the gaps, especially the potential perceived and potential received, I get lots of "kia ora's".
Sarah Toase, CEO, Crane Association NZ
Ka rawe! Your Value Gaps session was extremely well communicated, fun, and so so useful!
Ready to close the value gaps holding your association back?
Email me (paul@paulmcgregor) to organise a 20-minute scoping call and we’ll determine whether this is the right fit.