Looking for The Value Proposition Playbook for Associations?
FACILITATION TRAINING FOR MEMBERSHIP ASSOCIATIONS
Make the most of every association engagement
This programme helps association staff and volunteers improve engagement in events, meetings and forums - so you can deliver more value for more members.
Does this sound familiar?
- Your branches meet regularly... but engagement is often a bit flat.
- Your committees talk a lot... but don't seem to make that much progress.
- Your events are stacked with speakers, but members don't always see the value.
Meetings and events are a critical part of your association and we want them to be as engaging as possible.
They're the "front door" for winning new members and getting existing members more engaged in what you offer.
But it's understandable if they're a bit flat, draining or unproductive.
Your staff and volunteers have never been trained how to facilitate, but it's a key part of their role.
However, if your meetings don’t work, your association doesn’t work.
How it works
1. Quick chat
A 20-minute phone chat to confirm if this is what you need.
2. Pre-Programme Setup
I'll send you everything you need to get people prepared and in the room.
3. Programme Delivery
Designed specifically for the realities of membership associations.
4. Implementation Support
Everything you need to ensure the learning sticks.
Only for associations
You face some unique dynamics in associations:
-
Events and meetings often rely on volunteers, not just paid staff
Unlike employees, members have full autonomy over whether they attend or not
Members can have pet issues that can dominate
There can be disagreement between industry factions
-
Budgets are often stretched.
That's why generic corporate training won't cut it.
This programme is designed specifically for membership associations so your people can confidently lead:
- Branch events
- Member forums
- Board meetings
- Conference workshops
- Cross-sector collaborations
- Anywhere that members are coming together to get and give value.
What’s included?
Option 1: Quick Upskill
(For associations wanting to get the basics right)
Prep call with your CEO or Engagement Manager
We'll meet to get crystal clear on your goals and the challenges this programme needs to address.
Short diagnostic to get people thinking
This will help your board members/volunteers/staff understand their strengths and identify opportunities for improvement. It also surfaces hidden tensions or needs before we come together.
Inspirational workshop to show them what's possible
A 1-4-hour in-person workshop tailored to your association's needs. (I can adapt the timing to suit the time you have available.)
Practical tools they can use the next day
Frameworks and templates to make implementation faster and easier.
Leadership debrief call to support implementation
20-minute follow-up to ensure you have everything you need to put the learning into action.
Option 2: Full Reset
(For associations experiencing disengagement, conflict or change)
This includes everything in Option 1, plus:
The Implementation Package
Here we look at the deeper challenges that show up in meetings, such as:
How to manage conflict between board, executive and/or members
-
How to engage the disengaged
-
How to package up your association's expertise so more people access it
How to deliver more value for more members.
We do this through:
- two 60-minute online implementation calls
- an email series to embed the key lessons learned.
The Investment
Member engagement is the number one measure of a successful association. It determines:
- How many new members sign up
- How much existing members access what you offer
- How much revenue you make
- How much impact you make.
Most branches meet around 10 times per year.
If those sessions are more engaging, the return compounds quickly.
|
Option |
Choose this if: |
Fee (ex GST) |
|---|---|---|
|
Quick Upskill |
You want to get more engagement in member meetings and events |
$7,000 |
|
Full Reset |
You also want to resolve some important tensions or challenges |
$15,000 |
Note: All prices exclude GST, travel and venue costs. 50% deposit to confirm.
Why associations choose me
There are plenty of generic meeting or facilitation trainers. Associations choose me because:
- I get associations: I understand membership associations and professional bodies, having been involved since my first day as a public servant. Association people are my people.
- You deal with me. From your enquiry to your final conversation, you only deal with me.
- I use my own IP. No one else is licensed to deliver my stuff, and it works.
- I'm real and authentic. People enjoy the lightness I bring to heavy issues - keeping it human rather than hiding behind jargon.
- I wrote the book. My book The Question Effect and White Papers such as The Value Proposition Playbook for Associations support the training programme.
Working with associations like:
A couple of happy clients
Nicole Schlichting, Senior Comms Advisor, Sustainable Business Council NZ
“I often find after workshops/training, it's easy to slowly revert back to old habits, but it's been three months now and I still find myself actively utilising the learnings from our course with Paul.
If you're looking to develop similar skills, you won't be disappointed if you work with Paul!”
Alan Pollard, CEO, Civil Contractors NZ
Working with Paul was easy. If you lead a membership association and are wondering how to better engage members and deliver the value they need, then talk to Paul. He'll tell you what you need to hear, not just what you want to hear - which is exactly what you need from a strategic advisor.
Hayley Whalen, Membership, Training and Events Manager, MEDSAC
We had the absolute pleasure of engaging Paul to lead a series of Train the Trainer sessions for those who facilitate teaching within MEDSAC.
Feedback from the group was that Paul’s style was very engaging, the information was really useful and that many of them had already incorporated the learning within days.
If you have smart people who know their subject inside out but have never been taught how to teach it, then I highly recommend Paul's programmes.
Ready to strengthen member engagement?
If your members are spending serious time together…
It’s worth making sure that time counts.
Email me (paul@paulmcgregor) to organise a 20-minute scoping call and we’ll determine whether this is the right fit.